Competent authority Authority
Agent in marketing communication (m/f)
German: Kaufmann/-frau für Marketingkommunikation

Professional experience

  • Agents in marketing communication advise customers in matters relating to marketing communication,
  • monitor and analyse markets and specific target groups,
  • develop communication concepts for campaigns and individual measures,
  • coordinate and evaluate the effectiveness of the communication mix,
  • steer creative implementation,
  • organise and monitor manufacturing process for means of communication,
  • plan and monitor the deployment of media and measures,
  • secure the quality of services provided on the basis of division of labour,
  • develop basic contractual principles for cooperation and for the acquisition of rights and licences,
  • plan, calculate and monitor project budgets and use company controlling instruments.

The occupational profiles are based on information from BERUFENET and BIBB.