Kampagnenmotiv

30.07.2014

Start International campaign of Recognition of Germany

On July 30 an international campaign to promote the "Recognition in Germany" portal abroad will be started by the Federal Institute for Vocational Education and Training (BIBB) on behalf of the Federal Ministry of Education and Research (BMBF). This will serve to expand and improve the amount of information about professional recognition provided for skilled workers interested in immigrating to Germany. The focus countries of the campaign are Italy, Poland, Romania, Spain and Turkey.

The information pages of the campaign are available in the following languages:

The campaign focuses on the cooperation with multipliers who serve as a contact point for people interested in immigration to Germany and assist them when leaving their country. For this purpose it is intended to establish cooperation agreements in the months ahead, in particular with diplomatic missions, Goethe Institutes, public employment services and other stakeholders. The multipliers will be supplied with multilingual material (posters, flyers etc.) containing information about the topic of recognition and encouraging readers to use the services provided on the recognition portal. At the same time, the key content of the recognition portal will be gradually translated into multiple languages. As of today the portal is available not only in German and English but now also in Italian, Romanian, SpanishPolish and in Turkish as well.

Starting in autumn, people interested in migrating to Germany will be made aware of the services of the portal directly via globally displayed online advertisements on migrant platforms and similar formats, as well. The stories of persons who already went through recognition and tell about that experience will be at the heart of the campaign.

The recognition portal will also link its activities with other immigration-relevant information services of the Federal government. For example, the project cooperates with the welcome portal "Make it in Germany" which provides information about living and working in Germany.

Further information on this topic is available in the press release of the Federal Ministry of Education and Research (BMBF).

Kampagnenmotive